Products and Services
Mizira Leather retail concept is marketed under the concept and shop name of whatsBag which is based on the single product but multiple brands concept. It essentially carries the value and trend conscious theme to perfection offering all the Company's brands including Alain Delon, Pierre Cardin, Pierre Balmain, Giamax, Hummer and Giossardi. With a wide array of boutiques throughout Malaysia, it offers a variety of brands that are reasonably priced. Primarily focusing on the middle market and middle higher income segment. whatsBag continues to draw the fashion conscious masses.
whatsBag was explored conceptually through the use of new materials and finishes and the creation of new design elements. The goal was an evolution of the brand's existing identity, an interior suffuse with light and translucence that retains the characteristic serenity, luxury, and warmth of the whatsBag shopping experience.